Pimlico Florist Choice – Flowers Pimlico

At Flowers Pimlico, we create fresh, hand-tied bouquets that feel right at home in Pimlico. Our experienced local florist team carefully selects every stem, from classic roses to seasonal British blooms, to craft arrangements that are personal, modern, and full of character.

Whether you live near Warwick Way, stroll daily along Lupus Street, or work close to Pimlico Underground Station, we make it easy to brighten someone’s day. Enjoy reliable same-day delivery across Pimlico and nearby areas including:

  • Victoria
  • Westminster
  • Belgravia

Place your order before 3 PM and our drivers will deliver your flowers the very same day, handled with care from our studio to their doorstep. From birthdays and anniversaries to sympathy tributes and just-because surprises, every bouquet is arranged to order, never mass-produced.

You can easily order online for fast, secure service, knowing your flowers are prepared by a trusted local Pimlico florist who understands our neighbourhood and its tastes. Our commitment to freshness, thoughtful design, and friendly advice has made Flowers Pimlico a go-to choice for residents and businesses across SW1.

Explore our Florist Choice collection today and let us design a beautiful, bespoke bouquet that perfectly suits your message.

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FLORIST CHOICE FLOWERS
This refined Florist Choice bouquet is captured in a close, tactile frame, where cream, blush, and pale lilac unfold with a calm, confident elegance. The star blooms are light pink garden roses-each petal a soft, velvety curve-paired with white anemones whose nearly black centers give them a noble poise. Interludes of subtly purple-grey roses bring a contemporary edge, while spiky eryngium thistles inject a cool, crisp texture that catches the eye. The arrangement sits among a lush weave of greens, from slender eucalyptus-like stems to deeper burgundy or plum leaves that add drama and depth. The result is a substantial, premium look that says bespoke design and meticulous curation. The background remains softly blurred with natural daylight, as if the bouquet were photographed on a garden side table at dawn, where each bloom holds its own gentle glow. A white translucent panel centered over the bouquet carries the inscription Florist CHOICE and the price ?200 in bold white script, making the offer clear without distracting from the artistry. This styling speaks to modern weddings, refined anniversaries, or a heartfelt gift delivered with care from Pimlico to nearby districts, carrying the ethos of local craft. The bouquet's composition balances openness and density, creating space for breath and movement while remaining lush and radiant. The overall impression is one of quiet luxury, a statement of taste made tangible by seasonal stems, careful picking, and expert assembly.
FLORIST CHOICE £200
£200.00
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Moonlit yet bright, this Florist Choice bouquet unfolds in a dance of cream and pale pink, captured through the lens of a seasoned Pimlico florist. The central bloom discipline remains: several large, softly cupped white flowers-garden roses or peonies-flourish among smaller white sprigs like lisianthus or campanula, their petals opening with serene generosity. Touches of pale pink or mauve appear in tiny clusters of filler flowers, their hue echoing early evening skies. The bouquet is lush with foliage: silvery eucalyptus leaves, their rounded shapes catching the light, olive branches adding slender elegance, and pale green berries or seed pods punctuating the stems with fresh, crisp notes. A bold, almost kale-like focal point in a deep green shade sits toward the centre, offering a modern counterpoint to the soft florals. Over the arrangement lies a white rectangular frame, with 'Florist' scripted in refined white cursive and 'CHOICE' set in a clean sans-serif, the whole ensemble finishing with a prominent '?300' in bold white type. The scene is lit with warm, diffused light that flattens any harsh edges, letting the bouquet breathe with a sense of quiet luxury. From Pimlico to Victoria and beyond, this exquisite piece is crafted for celebrations big and small, available for same-day delivery across central London, ensuring premium, fresh blooms arrive as promised.
FLORIST CHOICE £300
£300.00
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An abundant, garden-style hand-tied bouquet presented with the quiet confidence of a Pimlico florist - rich romance in floral form. The composition is dominated by generous garden roses in soft peach and creamy ivory, alongside deeper mauves and striking jewel fuchsia and burgundy roses that draw the eye. Nestled between these are ruffled peach ranunculus (or similar delicate multi-petaled blooms), textured white chrysanthemums with many fine petals, and clusters of tiny white filler flowers that give an airy, lace-like effect. Thin, brown-red sprigs bring a touch of autumnal texture while varied greenery - notably silvery, rounded eucalyptus leaves and feathery foliage - provides a cool, modern counterpoint to the warm blooms. The petals and leaves catch a gentle, diffused light as if photographed on a calm Pimlico morning near Eccleston Yards, and the scent recall of roses mingled with the fresh, slightly minty eucalyptus is almost tangible. Superimposed centrally is a crisp white rectangular frame containing white text: "Florist" in an elegant flowing script, "CHOICE" in clean sans-serif capitals beneath it, and the price "£150" in large, bold numerals - a clear visual label for this artisan selection. As a local artisan at Flowers Pimlico, I picture this arrangement arriving at a Belgravia townhouse or a small wedding in St George's Square, a bespoke choice ideal for special celebrations or a luxurious, same-day delivery around Pimlico and neighbouring Victoria.
FLORIST CHOICE £150
£150.00
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This bouquet reads like a small cutting garden brought into a refined Pimlico drawing room: prominent blush garden roses open luxuriously at the centre, their soft, velvety petals tempered by sprays of tiny, bright white flowers and clusters of smooth white berries that add crisp highlights. Rounded eucalyptus leaves in muted blue-green cradle the blooms, their leathery texture and cool scent forming a calming underlayer. Delicate, taller snapdragon-like spikes peek at left and right to introduce vertical movement, while smaller, deeper pink and burgundy accents nestle between blooms to create pockets of shadow and warmth. The stems are gathered by hand and tied with a cream fabric ribbon whose gentle knot is visible beneath the bouquet, communicating bespoke care. Shot in gentle daylight, the arrangement projects a soothing yet enlivening presence - tactile in description, with the satisfying contrast of soft petals against the slight prickle of foliage. An unobtrusive white frame over the image reads Florist Choice with a clear price of £50, suggesting this is a trusted seasonal selection. A florist in Pimlico might recommend this arrangement for intimate celebrations, thank-you gestures, or to welcome someone to a new flat near Eccleston Square or Pimlico Road. The overall effect is elegant, artisanal, and quietly confident, the kind of bouquet you would deliver when you want a thoughtful, sensory experience rather than something loud and formal.
FLORIST CHOICE £50
£50.00
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This bouquet reads like a summer garden at golden hour - warm, intimate and quietly exuberant. In close view a sumptuous burgundy dahlia anchors the composition, its densely packed, velvety petals turning the eye inward. Surrounding it, buttery garden roses open in shades of peach, blush and creamy white, their layered petals soft to the touch and exuding a honeyed sweetness that seems almost audible. Interspersed are unusual, sea-glass blue eryngium thistles whose spiky faces give the design a modern, textural edge, and tiny pale green or white hypericum berries that sit like bright punctuation among the blooms. Eucalyptus and mixed greenery spill and breathe between flowers, lending a cool, silvery-green contrast and a faint, calming aroma. The designer's hand is evident in the casual yet purposeful placement of each stem - a composition that feels both effortless and highly curated. Light falls gently across the arrangement, picking out the sheen on petals and the frosted surfaces of foliage, creating depth and a sense of movement. This is a bouquet that would carry well for a romantic gesture, bridal party, or as a comforting, luxurious presence in a living room. Thoughtful and contemporary, it communicates florist expertise and seasonal sensitivity, easily imagined arriving fresh to doorsteps around Pimlico and nearby Victoria on an occasion when scent and texture are part of the message.
FLORIST CHOICE £60
£60.00
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A sumptuous, intimate overhead portrait of a florist's curated bouquet, alive with gentle pastels and natural texture. Dominating the center are generous roses in blush pink, pale peach and creamy white, petals layered in soft spirals that catch the light like satin; subtler lavender-toned roses and compact cream spray roses nestle among them, adding shadowed colour notes. Interspersed are clusters of tiny pink florets and delicate white filler flowers that read like a fine veil across the arrangement, while airy dried elements in tan and ivory - likely grasses and small pods - introduce a rustic, garden-worn feel and extra volume. The foliage is plentiful, led by distinctive rounded eucalyptus leaves with their cool, grey-green tone, complemented by deeper glossy greens that provide structure and a fresh botanical scent. Over the floral display, a clean white square frame contains the promotional typography: flowing script declares "Florist Choice," a neat uppercase sans-serif reads "CHOICE" below it, and the bold price "?70" anchors the composition in strong white numerals. The overall mood is romantic and slightly wild, photographed in soft daylight that highlights petal texture and depth. It reads as a premium, hand-picked option from a local maker - perfect for birthdays, anniversaries, or sympathy - and ready for careful delivery across Pimlico, from quiet residential streets to nearby St George's Square.
FLORIST CHOICE £70
£70.00
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This photo presents a richly textured Florist Choice bouquet, photographed slightly above and close enough to reveal every petal's curve and grain. Multiple full-blown pink garden roses, their centers dense and petaled like tiny peonies, form the bouquet's heart; around them, soft peach and coral ranunculus lend a layered, painterly warmth. Dark plum hellebore-like blooms and near-black textural flowers provide a deep, velvety counterpoint that grounds the arrangement, while striped lavender-and-white sweet peas add a fresh, airy filigree, moving the eye through the composition. Small creamy white blossoms and an abundant assortment of greenery - from long, trailing vines to rounder, matte leaves - create depth and an untamed, garden-picked aesthetic. Across the floral scene a neat white rectangular overlay is placed centrally: in flowing script it reads "Florist Choice," with the smaller block word CHOICE below and the price shown as a bold "?100" in sans-serif at the bottom, making the product and cost immediately legible. A pair of hands supports the bouquet at the base; the hands are visible against soft, out-of-focus pale clothing, suggesting careful, human presentation. The lighting feels like late-morning light near the riverside, warm and flattering, catching the subtle sheen on petals and the soft fuzz of ranunculus. The image radiates calm elegance and bespoke craftsmanship - a florist-selected gift that speaks of considered taste, suitable for weddings, heartfelt thank-you gestures, or to celebrate someone special in Pimlico or nearby Belgravia.
FLORIST CHOICE £100
£100.00
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